Architecture is commonly considdered to be a visual process. In architecture it is common to produce a "vision" or picture of the future state. Enterprise architecture also commonly produces a vision of the future (aka target or to-be) state. It is this vision which is commonly used to convince stakeholders to buy in to the direction and process of the architecture.
Examples:
In the TOGAF framework there is a phase named "vision".
In the FEAF one output is a vision.
In the DODAF the OV-1 CONOPS diagram provides a visual depiction of the future state, essentialy a vision.
"If you do anything long enough, you eventually get good at it." MK